Challenges of Halal Products Marketing in Malaysia: A Case Study at Faiza Sdn Bhd Company

Competition in marketing or business has prompted companies to allocate commitments to the production of halal products. This has driven Faiza Sdn. Bhd (FAIZA company) to emphasize the halal product certification process to effectively face intense competition. This interview study was conducted to identify the company's marketing channels, strategies employed in marketing halal products, and the challenges faced by the company in promoting halal products to establish a global reputation. The study involved a face-to-face interview with an informant holding a managerial position at the central branch of FAIZA. Data collection was based on face-to-face interviews, providing comprehensive information related to the company's development, challenges, expectations, and more. Therefore, this study is expected to serve as an example for other halal product marketing companies, while also contributing to the increased production of high-quality halal products.